Email
Marketing
From drip campaigns to nurture marketing, I provide a full suite of email campaign strategy and management services. I am proficient in a variety of platforms including Emma, Hubspot and Constant Contact. I constantly test, analyze and improve tactics, measuring analytics for campaign effectiveness.
Online marketing is an ever-changing environment and requires constant innovation - which is why I love it. I enjoy analyzing results, to optimize strategy. Through keyword research and targeted SEO strategies, I aim to improve the visibility and reach of every brand I work with.
Search
Engine
Marketing
Social Media
From end-to-end, I plan, design and optimize social strategy. I identify target audience and create quality content for platforms including Facebook, Twitter, LinkedIn, Pinterest and Instagram. Utilizing tools including Hootsuite, Planoly, and Loomly, I analyze and report results to maximize social media exposure.
We Are Pistachio
I crafted a marketing plan to drive membership and increase brand awareness of We Are Pistachio. The project involved strategies to increase conversions to paid services, upsell paid offers to current members and generate revenue. After an in-depth business analysis, including an audit of all social channels and previous email campaigns and a survey of current members, I worked with a team of 5 to create a list of actionable insights. These insights included social media guides for YouTube, LinkedIn, Facebook and Instagram, specific to We Are Pistachio's business. I spearheaded the search engine optimization and email campaign portion of their guide, using SEMRush and Google Keyword Planner to increase organic traffic to the website. I also provided a list of potential email headlines and tips to improve readability and design.
Retreat Drinks
Retreat Drinks
I crafted a 6-month media plan using flighting strategy to increase brand awareness of Retreat Drinks and drive traffic to the website. I provided a guide with actionable insights on ways to stand out from competitors and increase the CTR of all posts, using both organic and paid traffic. The plan included a list of keywords and strategies specific to Retreat Drinks to improve search engine ranking. I also designed ad examples with headline and caption suggestions for Facebook, Instagram, Pinterest and Google Adwords.
Auburn Symphony Orchestra
I designed and executed a plan to increase brand awareness with the secondary goal of increasing donations. This plan involved creating a new website designed for ease of navigation and user experience. I designed a press kit, wrote three press releases and organized all past press information on an easily accessible website page. I shot and edited four videos recapping orchestra events and promoting the orchestra and provided over 100 edited photos of live events.
Lev Vel
I crafted a social media plan, including strategies for Facebook, Instagram, Hootsuite and Twitter. The guide was designed specifically for Lev Vel's brand tone and style guide, with tips for increasing consistency across all channels. The guide includes post examples, insights on analytics and a list of potential hashtags.
Forest Ridge School
I implemented Loomly to streamline posting and improve the consistency of the posting schedule on all platforms. I designed 15 graphics for the #WeAreFR campaign, providing comprehensive analytics to improve future social media marketing efforts. I created a TikTok guide specific to Forest Ridge, including post ideas, goals and objectives. Additionally, I am currently creating a social media calendar based on the strategic goals and initiatives of the school.
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Mighty Kicks
I worked with a team of 5 to create a marketing plan for Mighty Kicks. The plan outlines a path of actionable goals to increase awareness and stand out from competitors. The deliverables included design files for a brochure, stickers, and an Instagram template. Additionally, we provided a list of the next steps and resources to achieve these objectives.
Elevate Health
I designed and implemented the 2022 Communications Plan, including main goals, monthly themes, and social media campaigns, in close collaboration with community partners and all departments in Elevate Health. I also wrote and designed a podcast sponsorship proposal package to increase community collaboration, cross promotional opportunities and funding for the Elevate Health Podcast. I tracked, reported and presented quarterly Key Performance Indicators to optimize the 2022 Communications Plan.
